Podcast giant Joe Rogan slammed controversial transgender influencer Dylan Mulvaney this week following Anheuser-Busch teaming up with the influencer earlier this month to promote one of its brands, Bud Light.
Rogan first took a shot at Bud Light Vice President of Marketing Alissa Heinerscheid, who was placed on leave late last week.
“There’s, like, interviews with the lady who was the head of Bud Light talking about why they did it and about the old sort of frat culture attached to Bud Light, dismissing the people and like the humor of the people that liked Bud Light.”
Rogan then turned his fire to Mulvaney: “And so they’re going to change that with this crazy attention w***e on day 365 of being a woman.”
“I mean, we are in a f***ing Coen Brothers movie,” he said. “This is a Mike Judge movie.”
Heinerscheid claimed in an interview late last month that Bud Light was declining as a brand and that “it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.”
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She said she had a “super clear” mandate “to evolve and elevate this incredibly iconic brand.” Heinerscheid said she aimed to incorporate “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”
“Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work,” the marketing exec continued. “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
— Old Row (@OldRowOfficial) April 9, 2023